Peter Evans,
Managing Partner
Kylie Miller, Associate Director
Rob Highett-Smith, Associate Director
Adam Tuffin, Associate Director
Adrian Compton-Cook, Associate Director
Adam Sinclair, Associate Director
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Peter
Evans, |
Specialist Skills
Brand health tracking, ad tracking, market modelling, customer service/ satisfaction/ loyalty research.
History
South-African born of Irish/English family. Honours degree in Physics (Oxford).
Trained in Research Services Ltd (now IPSOS) London … specialising in media (published pan-European and pan-Asian studies) and business-to-business.
Managing Director of Research International Specialist Units in London; in charge of financial, business, agricultural and pharmaceutical businesses. Contributor to award-winning papers (ESOMAR on sponsorship effectiveness) and to development of customer-service research methods.
Promoted to Managing Director of Research International Australia in 1989.
Set up Blue Moon Quantitative in 1997. Guest lecturer on Quantitative Research for Strategy Planners course run by AFA.
Interests
Watersports of all sorts; currently sea-kayaking (including the marathon races) is favoured but also ocean-racing and marathon swimming (having given up competitive rowing many years ago!).
Other adventure travel, such as bushcamping in Purnululu (Bungle-Bungles) or canyoning.
I have also been known to ‘enjoy’ Rugby Union ... but these days from the sidelines.
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Kylie
Miller, |
Specialist Skills
Brand health tracking, ad tracking, customer service/satisfaction research.
History
BSc in Psychology and Masters degrees in Psychology and Criminology. Worked in various government research roles for 8 years – including the National Crime Authority, Commonwealth Department of Health, UK Police and NSW Department of Corrective Services. Was with Roy Morgan Research in customised research for three years and has been with Blue Moon since 2001. Has been involved with a wide range of government, media, finance, telecommunication and FMCG clients. In 2005, Kylie co-authored an ESOMAR paper on the role of research in business transformation (AUSTAR entertainment), and in 2006 won the inaugural AMSRS Research Effectiveness Award for Commercial Effectiveness.
Interests
Weekends are often spent bushwalking, camping, consuming chocolate and diving (in the warmer months).
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Rob Highett-Smith, |
Specialist Skills
Advertising and brand health tracking (standalone and tracking), campaign evaluation and customer satisfaction. Telecommunications, media and subscription industries.
History
BSc (Hons) in Business Administration from the University of Bath. Prior to joining Blue Moon in November 2006, Rob was responsible for the research and analysis functions at AUSTAR Entertainment for 6 years. Previous roles have included management consultancy and various research, business & marketing roles across a number of categories.
Co-author of an ESOMAR paper on the role of research in business transformation, and shared the inaugural AMSRS Research Effectiveness Award for Commercial Effectiveness (as the client).
Interests
Sport in its many guises - especially football (soccer!). Spending time with the family, and travelling when possible!
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Adam Tuffin, |
Specialist Skills
Customer satisfaction/ service delivery / loyalty. Areas of interest are public health, environment, public policy.
History
BSc (Psychology) Hons from the University of Sydney. I spent the first 3 years of my career at ANOP Research, Sydney. My work consisted primarily of customer satisfaction, loyalty, brand and ad tracking before I left for a sabbatical in London in 2005. After working in the social research division of Ipsos MORI where I focused on social and government research, evaluating policy and social attitudes, I returned to Sydney and joined Blue Moon. Throughout my career I have used a wide range of research methodologies including, but not limited to, face-to-face, online, post and CATI Quant projects as well as Qual depths, groups and workshops.
Interests
I have a preoccupation with wildlife, particularly exotic species, this combines nicely with a desire for travelling to far flung corners of the globe. My weekends involve sun, surf and live sporting events as much as possible.
Rugby is the game they play in heaven - and with good reason too.
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Adrian Compton-Cook, |
Specialist skills
Advertising, brand image and customer satisfaction research. Previous areas of focus include the Tourism, Business to Business and Financial sectors.
History
BSc in Geography from Southampton University. Initially at Research International in London for 3 years, working in the Service Measurement and Business Solutions divisions, before moving to Melbourne in 2003. A further 3 years at Roy Morgan Research, working in the Tourism and Customised research departments. My work over this time has involved a wide range of research methodologies, both qual and quant.
Interests
Playing soccer for Eltham North in the winter and dabbling at cricket for Greensborough in the summer. Also bushwalking when I get a chance. Most of the rest of my spare time is spent keeping my daughter entertained and convincing her that eating mashed vegetables is a good idea.
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Adam Sinclair, |
Specialist skills
Adam’s skills are primarily quantitative. In particular, he has been involved with the development of new brands in the contestable energy sector. Although the successful development of brands is a major area of interest for Adam, the implementation of Choice Models has become a focus in recent years.
History
Adam has 15 years experience in the research industry, the last 7 of which have been in Australia. In his earlier career he worked for two of the UK’s major agencies, namely NOP and MORI. At NOP he was involved with the development of its Financial Services arm. At MORI, Adam produced ground breaking work for the Bank of England (for which he was formally commended) during the time of the building society demutualisations. More recently, Adam was Director of Finance & Business Services at TNS Melbourne responsible for a range of blue chip clients. Adam’s work has included new market entry, NPD, brand and advertising development and tracking and customer service. This has generally been for the financial services and utility industries within both the B2B and B2C markets.
Interests
Although his playing days are over, Adam is still a keen football fan (go Melbourne Victory!) but has also grown to love AFL and is a Saints’ supporter. Adam attempts to keep fit through running, cycling, swimming and tennis with varying degrees of success.
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Louise
Egan, |
Specialist skills
Brand and ad tracking studies, mystery shopper / observational studies.
History
I joined Blue Moon Sydney in 2002 and am now a research analyst. Current areas of focus include public transport, private health insurance and vitamin supplements. I re-located to Blue Moon's Melbourne office in February 2007 to be with family and enjoy a change of scene.
Interests
Spending time with family, dog and bush walking, cooking (read: eating!) and entertaining family and friends. I love music, especially classical and jazz. I am a keen observer of financial markets and share trading. I enjoy following the Sydney Swans in winter attending the occasional game.