John Bullen, Managing Partner
Steve Cook, Partner
Claire Duffy, Partner
Catherine Burkitt, Research Director
Megan Price, Research Director
Mark George, Partner
Dianne Gardiner, Associate Director
Kees Van Duyn, Associate Director
Amy Bullen, Research Executive
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John
Bullen, |
Specialist skills
Brand strategy, creative development, new product development, media research, financial, alcohol
History
Began his marketing career at Thames Television in London, from where he switched to the advertising agency side of the business working for fourteen years as a strategic planner in both London (at McCann Erickson, Geers Gross, Benton Bowles and later as Planning Director at Gold Greenlees & Trott) and in Sydney (at Magnus Nankervis and Curl and Lintas) before setting up Blue Moon in 1992.
Interests
Tend towards the sensory: food, wine and modern Australian art. On the sport side, exercise is limited to walking my dogs, the occasional game of tennis, the even more occasional dive, and when the snow’s good, you’ll find me on the slopes.
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Steve
Cook, |
Specialist Skills
Advertising, social, FMCG, International.
History
Studied at Newcastle University in the UK. Began my research career with the HPI Group in London in 1982 before emigrating to Australia in 1989. Brief spells with Emjay and NC Neilson prior to joining Blue Moon in 1993, becoming a Partner in 1995.
Since conducted research in the UK, USA, Germany, Thailand, NZ as well as in every state in Australia.
Interests
Golf (when I get the chance), being with my family (when I get the chance), movies (see above), soccer and cricket.
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Claire
Duffy, |
Specialist Skills
Motivational segmentation. Brand & communication strategy. Youth research. Financial services. Social research. International.
History
Degree in French, post-grad diploma in Marketing Management. Thirteen years of qualitative research to date, including two stints of four years at Scotland’s leading qualitative agency where I was a Director, broken up by over two years in Hong Kong at Asia Market Intelligence (now Synovate), conducting their pan-Asia Pacific regional qualitative work, and one year in Tokyo. Joined Blue Moon in November 2002.
Interests
Reading French literature (but not necessarily in French anymore…).
I’m learning to play golf, much to the dismay of others on the course with me.
Jewellery-making.
Being a Scotland supporter of any sport, for my sins.
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Catherine
Burkitt, |
Specialist Skills
Brand strategy, creative development, NPD, international. Technology, FMCG, retail, social/government.
History
Studied history and politics at Birmingham University in the UK followed by 8 years in research, split equally between commercial and government/social. Joined Blue Moon in 2006 from Hall & Partners in London (owned by Omnicom) where I conducted fieldwork in every continent (except Antarctica).
Interests
Warm weather (hence the move to Sydney).
All outdoor activities not involving heights, water or dangerous animals, including cycling, walking, tennis and soccer (undertaken with more enthusiasm than talent).
Current affairs, novels, films
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Megan
Price, |
Specialist Skills
Brand strategy, creative development, NPD, needs analysis, advertising, service evaluation. B2B and consumer.
Particular areas of interest are media, tourism, social, youth and international research.
History
Megan has worked in marketing and research for the past ten years. She initially worked in marketing and PR roles within retail and engineering before converting to qualitative research in 2002. Prior to joining Blue Moon in January 2006, Megan worked in research roles for TNS (in Sydney), Fiori Nash and Nomura International (both in the UK).
Megan holds a B.Comm, with a double major in Marketing and ISM. She is also completing a post-grad in Psychology through Monash University.
Interests
Sunshine, warm weather, travel (the bigger the contrast to Australia – the better), diving or anything to do with the water, camping (‘no frills’ style), good times spent with family and friends (often best when a bbq is involved!)…and human kind in general – why we do the crazy things we do.
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Mark
George, |
Specialist Skills
NPD (telco/IT, banking and finance), Creative, Communications and Brand Development, Customer Profiling / Service Evaluation, Online Qual, B2B and consumer. Fluent speaker of Indonesian.
History
B.Ed (Arts) and M.A. in Sociology (UNSW). 9 years as an English as a Foreign Language teacher in Indonesia and Australia before moving to research. Held position at UNSW before moving to Environmetrics (practicing both qual and quant) and then to Blue Moon in May 1999 as a qualitative specialist.
Interests
Good food (cooking it and eating far too much of it!), Good wine (ever keen to experiment, what I lack in knowledge I make up for in enthusiasm).
Walking, squash and 'hot' yoga.
A good book.
My kids.
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Dianne
Gardiner, |
Specialist Skills
Brand & communication strategy, advertising evaluation, new product development. Categories of interest are FMCG, retail, financial services and social research.
History
Degree in Commerce, post-grad diploma in Applied Science and Master of Marketing from Melbourne Business School. Over ten years experience in marketing and social research. Started my career in advertising and tracking research with Sutherland Smith, before moving to Omnicom Research, where qualitative research became my focus. Then spent a couple of years with Open Mind Research, before joining Blue Moon (Melbourne) as qualitative specialist in October 2004.
Interests
Food and wine…. my aim is to make my way around
all the wine regions of Australia (I’m about one third of the way
there).
Renovating my house (and hopefully finishing it one day!)
Enjoy walking, cycling and a good movie.
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Kees
Van Duyn, |
Specialist Skills
Consumer research and FMCG. Brand and communication strategy. Brand positioning. Creative development. Youth research.
History
Masters of Human Geography from the University of Amsterdam, the Netherlands, and the University of Manchester, UK. Commerce and Marketing Diplomas from the Haarlem Business School and the Netherlands Institute of Marketing, both in the Netherlands. Started my career working in the qualitative department of a full-service market research consultancy firm in Amsterdam, the Netherlands, before moving to Australia in early 2002. Worked for Open Mind and The Leading Edge before joining Blue Moon in 2005 as a Qualitative Specialist.
Interests
Travel (you can put me on a plane to remote and obscure corners of the globe any time), sport and –believe it or not- research and marketing (always reading up on the latest developments in research and marketing). Lastly, I’m a passionate coffee drinker – any excuse to sample one of Melbourne’s excellent coffee bars (the coffee where I’m from, Amsterdam, pales in comparison to what is served up here …)
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Amy Bullen, |
Specialist Skills
Youth research, running online research bloggs.
History
Degree in Economics and Social Science (Psychology) at University of Sydney, AFA Foundations of Advertising. Been at Blue Moon for a year and still enjoying learning the ropes!
Interests
Traveling, even after a year of travelling around the world the travel bug is far from gone! Skiing. Watching live bands. Food, both experimenting with new recipes and ingredients myself and eating out to see how the experts do it! Foreign films as well as keeping my finger on the popular pulse by watching, the likes of Greys Anatomy and Desperate Housewives.