Qualitative research

In qualitative research, we focus on understanding motivations, needs, relationships and behaviour – basically, human nature.

To do this well, the most important thing is to build a team of people who have sound experience and specialist knowledge in deciphering the consumer and the corporation. That’s what we’ve done.

Our team of dedicated qualitative researchers is unrivalled in experience. We come from a wide range of backgrounds, from advertising to psychiatry, and pool our efforts to deliver insight and sensitivity of the highest quality.

We’re not just a group machine. We make sure we have access to all the latest methodologies and techniques, as well as tried and tested approaches at our fingertips. This allows us to focus our sights on how best to get the most out of people, whether it’s young children, doctors or CEOs.

From observational techniques to extended creative sessions, and from projective techniques to developing stimulus material, we genuinely tailor our approach to make sure we gain as much understanding for our clients as possible.

Viewing facilities

At Blue Moon’s Sydney office we have two state of the art viewing facilities, able to comfortably accommodate up to 8 clients who wish to observe group discussions. We also have one viewing facility in our Melbourne office accommodating up to 5 clients comfortably.

A lot of us have been on the client side before, and spent a lot of time behind the mirror, so we know what it’s like. Headphones are available in the viewing room for those who want to really tune in to the groups, in case an impromptu meeting takes place. And of course, great food and wine are always on hand.