• Qualitative research
• Quantitative research
• Social Research
• International Research

Social Research

Our qualitative and quantitative research specialists have extensive experience in using research to support policy development, evaluate government initiatives, develop and evaluate communications and other marketing activities improve service delivery, and understand community needs.

Our skills in these areas have been demonstrated over a number of years for both federal and state government departments and agencies, and for not-for profit organisations.

GfK Blue Moon has a proven track record in undertaking research on extremely sensitive and topical issues, such as:

• youth and illicit drugs

• climate change

• pandemic influenza

• harm minimisation of problem gambling

• HIV stigma and discrimination

• immunisation

• unplanned pregnancy

• business debt

• overweight and obesity

• sexually transmitted infections

• cybersafety and use of social networking sites

• lifestyle risk factors (alcohol, diet, smoking)

• digital media literacy

A key area of expertise for GfK Blue Moon Social Research is strategic communications research. We have a strong appreciation for the complexities of the industry through extensive previous experience in exploratory and communication research for Australian Government departments and state agencies.

As a result we have developed a practical understanding of the unique needs of government and regulatory organisations in both communicating with the Australian public and understanding their views. We have conducted ‘end-to-end' research on a range of significant government communication campaigns.