Qualitative research
In qualitative research, we focus on understanding motivations, needs, relationships and behaviour - basically, human nature.
To do this well, the most important thing is to build a team of people who have sound experience and specialist knowledge in deciphering the consumer and the corporation. That's what we've done. Our team of dedicated qualitative researchers is unrivalled in experience. We come from a wide range of backgrounds, from advertising to psychology, and pool our efforts to deliver insight of the highest quality.
We're not just a group machine. We make sure we have access to all the latest methodologies and techniques, as well as tried and tested approaches at our fingertips. This allows us to focus our sights on how best to get the most out of people, whether it's young children, doctors or CEOs.
From observational techniques to extended creative sessions, and from projective techniques to developing stimulus material, we genuinely tailor our approach to make sure we gain as much understanding for our clients as possible.
Viewing Facilities
At GfK bluemoon's Sydney office we have two state of the art viewing facilities, while in Melbourne we have one. All are able to accommodate up to 8 clients who wish to observe group discussions.
Some of us have been clients before, so we understand what it's like to be on the other side of the mirror. Wireless headphones are available for those who really want to tune into the groups - especially helpful when an impromptu meeting takes place. And of course, great food and wine are always on hand!