Craig Smith
Associate Director
Craig is an Australian qualitative researcher with both agency and client experience. He joined GfK bluemoon in February 2010 upon returning to Sydney after two years in the UK, and has yet to grow tired of waking up to sunshine on a regular basis.
As a qualitative specialist, Craig's particular areas of research interest are communications, health, media and young people. In these and other areas, Craig has used a range of different research approaches to broaden his understanding and bring value to his clients.
Prior to joining GfK bluemoon, Craig honed his skills working with a range of social and commercial clients at 2CV Research in London, and before that he developed his understanding of client needs while buying research for the Department of Health and Ageing in Sydney.
Having spent some of his formative years circumnavigating Australia in a caravan, Craig is no stranger to the pursuit of new people and places, and continues to be fascinated by it.