Benita Tan
Research Director
Benita has no shame in admitting she's really into number crunching ... so it's no surprise that she crossed two oceans to pursue her career as a quantitative researcher.
Benita was born and bred in NZ, where she graduated with a Marketing degree specializing in Market Research and (just for fun) an Arts degree in Film and Media studies.
A short trip to Singapore ended up being a 4 year long work holiday where Benita taught Speech and Drama for two years before returning to her true calling in market research. At Research International Singapore, Benita managed several regional and global studies in Brand Equity and Ad tracking, Customer satisfaction and NPD.
After drinking the fabulous coffee in Melbourne, she knew she was sold and moved to Melbourne in 2007 where she continued to specialise in quantitative research for service oriented industries like Telco, Education, Retail and Tourism.
At GFK bluemoon, Benita pulls together all her research experience working on a broad range of industries and techniques including Brand positioning, Shopper research, NPD, Brand and Ad Tracking and Government research.
She loves the diversity and challenge of trying something new everyday ... you never know what can happen!