Amy Williams
Research Director
Amy is a qualitative specialist who joined GfK Bluemoon in 2006. Amy has conducted research in a range of areas including; social research such as Pandemic Influenza and Respectful Relationships. On the commercial side areas of focus include; finance, energy, FMCG and retail. She is skilled in a broad range of qualitative techniques. Her area of research interest is youth, in particular Gen Y.
After spending a year backpacking through 4 continents and 22 countries, Amy has not lost her passion for travel and is always planning her next adventure. When she is not trekking around the world she is fascinated by cooking, experimenting with new recipes and eating out to see how the experts do it!