Blue Moon Research & Planning was founded in 1992 in Sydney, Australia. Originally it was established as a purely qualitative agency, by two ex-advertising agency planning directors. Their objective: to combine strategic planning skills with qualitative research disciplines to offer clients market research of a higher quality.

In response to client demand, we added a quantitative capability in July 1997. Our Melbourne office opened in September 2002. Blue Moon Social Research opened in July 2004. Today, we have a team of 16 senior researchers.